"Heins is a product execution guy, he’s not a visionary,” said Ehud Gelblum, a New York-based analyst at Morgan Stanley. From RIM CEO Changes due to Apple Challenge
This doesn't seem like the best P.R. response:
"With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger."
McDonald Twitter Campaign Goes Awry
McDonald Twitter Campaign Goes Awry